Visual Identity + Branding | Product + Print Design | Experiential Design | Web Design

Batiste Empower Hour pop-ups were a collaboration between Her Campus and Batiste to encourage self-care and the importance of another hour in the lives and routines of college students across three different markets - Auburn, Gainesville, and LA.

Designs and branding for this event were strategically curated to align with the visual identity of each campus and location. I designed custom screen-printed tote designs, coffee cup stickers, and social ads to accompany the events. 

I also created an immersive website to accompany the events and further explain the mission and meaning behind Empower Hour. View the full website here.