Her Conference 2022
Experiental Design, Print + Merch Design, Social + Digital Assets
Role: Art Direction + Design
Creative Team: Jenna Freitas (Creative Director), Megan Charles (Co-Designer)
Elaina Featherstone (Events Lead), Laryn Hilderbrant (Activation Lead)
Her Conference 2022 returned as the first in-person event for Her Campus since 2020. I collaborated with two other designers to create the visual identity for the conference, focusing on a vibrant, electric palette to celebrate the long-awaited return of this annual event.
I had the amazing opportunity to create the original mood board and concepts for the event, decals for photo moments, as well as a branded client activation with Bumble. As a fun bonus, I designed a custom sticker sheet and chocolate bar (shoutout Tony’s Chocolonely!) for attendee gifting.
Speaker Social Promo
GIF Stickers for Instagram Stories